New PHIL

campaign strategy

As the Communications Specialist for Performance Health, I launched an updated version of the intranet site PHIL (Performance Health Intranet Lifeline). I also led the creative on the introductory campaign including strategy, creating a mascot, and producing promotional videos. The site saw a 75% increase in page views.

Trailer

In the height of the superhero craze, we created a mascot for the new PHIL (Performance Health Intranet Lifeline) site and released a trailer video at a company-wide town hall that addressed the common complaints of the old site.

Navigation Guide

I wrote and edited a guide to the new PHIL (Performance Health Intranet Lifeline) that taught employees how to navigate and use the site. This was posted on the old PHIL site as well as emailed to employees.

PHIL Comic Book

I wrote a 6 part comic book series unveiling the new features of the new PHIL (Performance Health Intranet Lifeline) that was emailed to employees biweekly leading up to the launch of the site. After the launch, I edited the series into a video that was posted.

Sean Dogger Miller

sdoggermiller@gmail.com

630-248-3647