Oscar Mayer
While piloting the Wienermobile, I connected the multi-billion dollar brand to consumers through experiential marketing events, social media content, and executing media appearances across the country. The campaign was “For the Love of Hotdogs” and our mission was to get a better hot dog in every hand.
Wienermobile
Vlog
I created a vlog series called “WIENERMOtales” that followed the Wienermobile on adventures across the country. It accentuated Oscar Mayer’s family fun and road trip brand identities while also including key brand messaging for the campaign. This video of Yellowstone National Park was written, filmed, edited, and performed by me.
Media
Besides creating life-long memories for our in-person customers at our events all across the country, one of my biggest goals was to generate media hits in each new city we visited. I sent PR pitches to new outlets and influencers in every market and executed the media hits.
Super Hotdogger
We developed the Super Hotdogger campaign while I was piloting the Wienermobile. I filmed a nationally televised commercial and was the lead on the experiential marketing team at the Super Hotdogger’s debut event at New York’s Seaport District.
Social Media
Sean Dogger Miller
sdoggermiller@gmail.com
630-248-3647